It Makes All the Difference
Talking Catawater®
Last week I was in a meeting with a potential new client. This company is a large oilfield waste handling division of an annual $30 billion parent company, so the stakes were high.
As usual, the conversation sparked many confused looks on some people’s faces as I spoke about our technology, its products, and its uniqueness. I could tell I was losing the attention of a particular District Manager (with sole decision-making authority, by the way).
He likely thought, “Oh great, another snake oil salesman.” It was then that I realized I needed to make it clear to him that a significant part of my background was exactly what his current role and responsibilities are.
We’re Experts in Our Fields
This made all the difference in the world to the tone of the discussion because he realized that I knew exactly how our product applied to his operations and how it would improve their bottom line. We could change their revenue model by enabling them to recapture old lines of business, reduce OPEX, and streamline their operations, among other things.
By the end of the meeting, he was more excited about starting a project than anyone else in the room. We are beginning the first of many projects for this company before the end of this month.
Why Experience Matters
You see, experience matters. Claims without experience, especially when discussing distinctive Catawater® technology and products, have no real value. When people don’t believe you understand their side of the discussion or the issues they face daily, how could you possibly know how to benefit their situation?
Our team at the Catawater® Group of Companies has over 100 years of combined experience in environmental, agricultural, oil and gas, industrial waste operations, business development, and science/technology.
We know how to match our expertise to the various technologies we produce. Before joining the company, some of our team members were customers and users of Catawater® products. Our assertions come 100% from our previous experience in our industries.
So, if you ever hear firsthand from one of our team members about the benefits of using Catawater® in your operations, rest assured that it comes from a credible, experienced source.
As always, I thank you for taking the time to read this. I wish the best for your business for the sake of the individuals and families who depend on its success.
Many thanks!
Steve
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