It seems funny to me to pick a topic like “paradox” when writing this article, especially given the current positive trajectory of our business. Nevertheless, I appreciate you spending some of your valuable time to allow me to share my thoughts on the subject and how it relates to our technology.
So what’s the “paradox”? Well, the paradox is the contrast between our disruptive/enabling technology.
Our Innovation
Last month, I wrote about key enabling technologies or KETs. On that list are things like micro and nanoelectronics, nanotechnology, and industrial biotechnologies. We will make the list someday, given that our technology fits categorically into more than one of the KETs listed. We help increase industrial innovation to address societal challenges and create advanced and sustainable economies, which are criteria for making the list.
Our Disruptive Technology
I have written about how disruptive our technology is as well. Believe me; what we can do with what is by analysis just water defies every scientific law known to man. I have been told this repeatedly by scientists, academia, CEOs, and COOs; you name it, even though we have irrefutable proof that what we have is real.
Our Relationships
Additionally, one can’t sustain years of ongoing service relationships (some with contracts) with companies like ExxonMobil, Campbell’s Soup, Gerdau Ameristeel, Delek Refinery (US), and so many others, as well as multiple wastewater treatment facilities, not to mention an array of farmers who are the most skeptical of all if the product is genuine or snake oil. It just isn’t possible.
Yet, we are still occasionally faced with skepticism when we engage new potential clients. Not always, but more often than not. See the paradox now? So here’s my theory…
What is Catawater?
Catawater is a proprietary biocatalyst, unlike any other biocatalyst I know of. Why? Because it is simply H2O according to laboratory analysis methodology. It’s not just water; for us to explain what makes it so effective, we would have to divulge proprietary information. This is simply not going to happen, at least not at this point.
The Paradox
Can you imagine how frustrating it would be if you were trying to offer someone what is most likely the solution to so many of their problems, and their response is “not interested because water can’t do that”? Trust me, this is the paradox.
Anyway, in time, this paradox will cease. I’m sure (referencing another earlier writing) that even the first flying machine builders and creators of other beneficial technological advancements faced the same issue. After all, machines aren’t supposed to fly.
Impacting the World
Every day that passes is one step closer to ending this paradox. Meanwhile, we keep forging ahead because the world needs what we have, and so many are already benefiting from it.
As always, many thanks for a bit of your time. I wish you good fortune in your business for the sake of all who depend on its success for their own sustainability.
Steve
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